Mansell Group buys Sevista Technology
Atlanta Business Chronicle - by Urvaksh Karkaria Staff Writer
Mansell Group Inc. continues an acquisition binge that adds balance sheet muscle and helps it compete for larger, more profitable customers.
Mansell bought Sevista Technology in a cash-and-stock deal that topped $10 million. It’s Mansell’s third buyout since 2001.
Atlanta-based Sevista’s customer base, technologies and talent pool drove the strategic acquisition, Mansell President Allen Nance said.
“We get a new easy-to-use e-mail marketing software to migrate our customers onto,” Nance said. “[And an] additional 200 customers that we can market our SMS (mobile) and voice broadcast services to.”
Mansell provides web-based access to digital messaging applications. Clients are typically marketing professionals that want to use e-mail, SMS (mobile), or digital voice to communicate with existing and potential customers.
Sevista’s web-based platform is used by more than 200 organizations including ChoicePoint Inc., Cushman & Wakefield and Cbeyond to design, build, track, and analyze e-mail marketing programs.
The combined company is expected to generate about $25 million in revenue in 2008 and will have more than 500 clients.
The acquisition enhances Mansell’s digital messaging business, including more robust database management, reporting and content creation tools and surveying capabilities, Nance said.
The Sevista deal was partly financed through a credit facility provided by Atlantic Capital Bank.
Mansell, which also has offices in Washington D.C and New York, employs about 75.
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